Marketing and Digital - List of Definitions


Media advertising: Advertising, which is displayed on a web page that consumer uses. Most often in the form of images, banners, video or advanced formats (animation or slideshows).
Context-media network: a group of websites where media advertising can be shown. For example, the context-media network of Google (GDN) is a context-media network consisting of more than 2 million websites that can show advertising to users when the advertiser uses the Google Platform for advertising.
Domain Authority: Assessment of the search rating From 1 to 100, created by MOZ, used to measure SEO weight, which the website domain carries in the eyes of the search engine. A higher score indicates a more authoritative domain.
Domain Name: Part of the URL, which indicates the host or web server. Example: intigress.com is a domain name.
Waiting time: time interval Meanwhile when the user presses the result on the search engine results page, and when the user returns to the search engine results page.
Earned media: any media coverage that is not directly connected with your business. This includes such things as publishing, feedback on your company or mention from another site.
EAT: Means experience, credibility and reliability and is used in SEO to describe the quality of the website or content. This term is taken from Google's recommendations to assess the search quality.
Interaction Metrics: Metrics used to measure the degree of web site involvement. They often include a failure rate, time on the site, the number of pages for visiting and reposit on social networks.
Event: specific action or event on the website. Events can be tracked automatically, or the company can define its own events. These business-defined events are usually tracking important information for business, for example, how many people clicked to download, sent the form or visited a specific page. Events can also be tied to time, for example, sessions lasting at least two minutes.
The output page: a page with which the visitor leaves the website.

Facebook Business Manager: Platform created by Facebook, designed to help marketers to manage advertising Facebook and pages of several companies from one central account.
Featured Snippet: Reverse List Displayed on the Search Engine Results page with information on the link to the website. The recommended fragment is the type of extended result.

Frequency. The media advertising indicator that counts the average number of receiving receptions by the user. Video, media advertising and advertising on social networks often measure the frequency; However, search ads do not include frequency measurement in their reports. 1xBet have a welcome offer that can see you receive up to $130 but you must use the 1XBET Promo Code 2022 : you'll get an exclusive welcome bonus of 200%. You can use it on all sections: sports, live, casino, games, virtual sports, bingo. Play slots and other casino games from the best software developers.As famous, Not following the hit fee, sports activities betting is kind of high compared to the options.The players often ought to find additional funds to use the consecutive bets. The betting companies issue quality bonuses for such bettors.